Why We Baked Dough
We’ve lived the problem. Now we’re solving it.
Our Story
Before Dough, our paths crossed more than once—each time revealing the same truth: growth only happens when design, marketing, and sales move together. Jarred brought years of experience in design and brand strategy, mastering how visuals build trust and tell a story. Jonathan focused on sales and systems, turning relationships into repeatable revenue. Sean deepened his expertise in marketing, mastering creative strategy and demand generation across industries.
Across every project, we kept seeing the same challenge: small businesses trying to grow with disconnected parts—design, marketing, and sales all running in silos. When they worked alone, momentum flatlined. When they aligned, growth multiplied. That’s the recipe Dough was built on: real, sustainable growth through collaboration, not chaos.
We’re especially passionate about helping small and mission-driven businesses rise. Because growth shouldn’t feel hollow or mechanical—it should feel human, intentional, and built to last. Big corporations may chase scale for scale’s sake, but we stand with the builders: the ones who care deeply, think boldly, and create something worth sharing.
Across every project, we kept seeing the same challenge: small businesses trying to grow with disconnected parts—design, marketing, and sales all running in silos. When they worked alone, momentum flatlined. When they aligned, growth multiplied. That’s the recipe Dough was built on: real, sustainable growth through collaboration, not chaos.
We’re especially passionate about helping small and mission-driven businesses rise. Because growth shouldn’t feel hollow or mechanical—it should feel human, intentional, and built to last. Big corporations may chase scale for scale’s sake, but we stand with the builders: the ones who care deeply, think boldly, and create something worth sharing.
The First Connection
Sean and Jonathan first worked together back in 2011. Jonathan focused on sales, and Sean was just beginning his path into marketing. Their early projects showed how well their strengths matched, even before either of them fully grew into their fields.
Creative Chemistry
In 2019, Jonathan and Jarred teamed up. Jarred brought the design talent, and Jonathan drove sales growth. The two found a natural rhythm that made their work stronger than the sum of its parts.
The Reunion
In 2023, Sean and Jonathan reconnected during separate, coincidental trips to Walt Disney World. By then, Sean had built a career in marketing with a reputation for creative problem solving. Jonathan had become a seasoned sales strategist. Jarred had grown into a strong design leader. Each had sharpened a different skill set, but all three had seen the same problem repeat everywhere they worked: design, marketing, and sales stayed in silos, and results suffered.
Dough Takes Shape
When the three finally sat down together, things clicked. Every win they had ever seen came from alignment, not separation. So they built Dough… one recipe that blends design, marketing, and sales into a simple system that helps small businesses rise without the usual headaches or guesswork.
The First Connection
Sean and Jonathan first worked together back in 2011. Jonathan focused on sales, and Sean was just beginning his path into marketing. Their early projects showed how well their strengths matched, even before either of them fully grew into their fields.
Creative Chemistry
In 2019, Jonathan and Jarred teamed up. Jarred brought the design talent, and Jonathan drove sales growth. The two found a natural rhythm that made their work stronger than the sum of its parts.
The Reunion
In 2023, Sean and Jonathan reconnected during separate, coincidental trips to Walt Disney World. By then, Sean had built a career in marketing with a reputation for creative problem solving. Jonathan had become a seasoned sales strategist. Jarred had grown into a strong design leader. Each had sharpened a different skill set, but all three had seen the same problem repeat everywhere they worked: design, marketing, and sales stayed in silos, and results suffered.
Dough Takes Shape
When the three finally sat down together, things clicked. Every win they had ever seen came from alignment, not separation. So they built Dough… one recipe that blends design, marketing, and sales into a simple system that helps small businesses rise without the usual headaches or guesswork.
The Birth of Dough
We’re two friends who kept seeing the same problem: small businesses trying to grow with pieces that never connected. Without alignment, momentum stalled. But when design, marketing, and sales worked together? Growth rose higher, faster, and stronger.
We created Dough to solve a problem small businesses face every day: fragmented growth. By uniting design, marketing, and sales into one system, we help momentum build and results rise. Our goal isn’t just to deliver quick wins, but to create scalable systems that keep working long after the first campaign ends
We created Dough to solve a problem small businesses face every day: fragmented growth. By uniting design, marketing, and sales into one system, we help momentum build and results rise. Our goal isn’t just to deliver quick wins, but to create scalable systems that keep working long after the first campaign ends
Our Journey
We’ve spent years inside design, sales, and marketing teams watching the same story play out again and again. When each worked in silos, momentum flatlined. But when they aligned, results compounded and growth became scalable. That’s the recipe Dough was built on.
We’re especially passionate about working with businesses that create real impact. Mission-driven nonprofits, tech innovators, and true SMBs who fuel their communities. We believe growth should feel human, not hollow. Massive corporations may chase scale at all costs, but we rise with the builders, not the giants.
We’re especially passionate about working with businesses that create real impact. Mission-driven nonprofits, tech innovators, and true SMBs who fuel their communities. We believe growth should feel human, not hollow. Massive corporations may chase scale at all costs, but we rise with the builders, not the giants.
The People Behind the Recipe
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Jarred Hoelle
Head of Creative Dough
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Jonathan Hairgrove
Head of Sales Rise
Sean Macready
Head of Marketing Proof
OUR BELIEFS
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Pretty without profitable is wasted
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Sales isn’t closing — it’s repeatable trust.
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Small businesses deserve systems, not scraps.
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Marketing isn’t noise — it’s a signal.
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Growth isn’t built in silos. It’s baked as a whole.
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We rise with the builders, not the giants.
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© 2025 Dough, LLC
We don’t sell slices. We bake the loaf.
As Design Lead at Dough, Jarred makes sure every touchpoint builds trust, not just looks good. He has seen firsthand how rushed and inconsistent branding stalls growth — and how strong design, rooted in strategy, can multiply it. His process begins with questions, not decoration, aligning design with sales and marketing so that the entire system works together. In Dough’s recipe, design is the crust — the first thing people see, and the signal that what’s inside is worth choosing.
When he’s not designing, you’ll find Jarred with his family and two dogs, soaking up Asheville’s hiking trails and exploring new breweries.
When he’s not designing, you’ll find Jarred with his family and two dogs, soaking up Asheville’s hiking trails and exploring new breweries.
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As Sales Director at Dough, Jonathan turns ideas into traction. He’s seen how scattered efforts stall momentum, and how clear systems can transform curiosity into consistent, scalable revenue. His approach blends sales discipline with creative strategy, aligning teams so design, marketing, and sales work as one.
Clients know him for building processes that save time, sharpen focus, and actually move the numbers. In Dough’s recipe, sales is the structure — the system that ensures no lead slips away and every opportunity is nurtured.
When he’s not building growth systems, Jonathan is chasing adventures with his family, coaching on the soccer field, and always looking for the next challenge.
Clients know him for building processes that save time, sharpen focus, and actually move the numbers. In Dough’s recipe, sales is the structure — the system that ensures no lead slips away and every opportunity is nurtured.
When he’s not building growth systems, Jonathan is chasing adventures with his family, coaching on the soccer field, and always looking for the next challenge.
As Marketing Lead at Dough, Sean turns vision into velocity. He’s seen how scattered messaging and disconnected systems waste potential, and how strategy grounded in storytelling can turn brands into movements. His approach blends creative intuition with data-driven discipline, ensuring every campaign feels human while delivering measurable growth.
Clients know him for bringing structure to chaos, building marketing ecosystems that align content, social, and sales so momentum compounds instead of stalls. For Sean, marketing isn’t about noise; it’s about clarity, connection, and consistency.
When he’s not architecting growth systems, Sean is chasing ideas with his camera, making magic with his family, and finding creative sparks in everyday moments.
Clients know him for bringing structure to chaos, building marketing ecosystems that align content, social, and sales so momentum compounds instead of stalls. For Sean, marketing isn’t about noise; it’s about clarity, connection, and consistency.
When he’s not architecting growth systems, Sean is chasing ideas with his camera, making magic with his family, and finding creative sparks in everyday moments.